Meet Our Founders
Patricia and Edward Font founded Font & Co after years working inside fast-moving commercial, pricing, and marketing environments.
Across those roles, they saw the same pattern repeat: teams doing a lot of work, but struggling to move decisions forward as businesses grew more complex. Growth didn’t stall because of effort; it stalled because of friction.
Font & Co was built to work in that space.
Not as an agency. Not as extra hands.
But as experienced partners who help leadership teams slow down the right decisions, challenge assumptions, and focus on what actually moves the business.
Their combined background spans marketing, pricing, revenue strategy, and data; allowing them to look at problems end-to-end without getting lost in tactics.
EDWARD FONT
Commercial strategy & decision support
Edward has spent his career inside complex, fast-moving commercial environments where pricing, forecasting, and execution had direct revenue consequences.
He has led pricing, revenue, and business intelligence teams across global B2B and travel-tech organizations, working across the Americas, EMEA, and APAC. His work has focused on building decision frameworks, reporting systems, and commercial models that hold up as businesses scale.
What distinguishes Edward’s approach is not theory, but proximity to real operating pressure, managing trade-offs, aligning stakeholders, and making decisions when data is imperfect and timelines are tight.
At Font & Co, Edward works with leadership teams on pricing structure, commercial focus, and the decisions that most directly affect revenue performance.
PATRICIA FONT
Brand, go-to-market & strategic focus
Patricia has spent over a decade working at the intersection of brand, marketing strategy, and commercial performance.
She has led marketing strategy and execution for global travel and technology organizations, shaping brand positioning, go-to-market strategy, and advisory engagement across international markets. Her work spans both growth and scale: from defining how a business shows up, to ensuring marketing supports real commercial objectives.
Patricia’s strength lies in helping teams make sharper decisions about positioning, messaging, and focus; especially when growth introduces complexity and dilution.
At Font & Co, she works with leadership teams to refine how the business presents itself, communicates value, and supports revenue through disciplined marketing strategy.
Partners
